Social Media Bootcamp/ASI Handout
Where to start
1. Sign up for Google Alerts. 2. Set up your profiles on Google, Facebook, Linkedin, Twitter, and
YouTube. 3. Join Linkedin groups that interest you and your customers. 4. Start a blog on Blogger (Blogspot) or Word Press. 5. Listen by watching and using your Google Alerts. 6. Listen to what your customers, and those in your industry, are saying on
Facebook, Linkedin (especially your groups), Twitter, and YouTube. 7. Start speaking by responding and commenting on other posts and blogs. 8. Try your hand at posting a new discussion per week. 9. Try posting an image or two. 10.Try posting a video on YouTube.
10 Secrets of Top Performers
1. Listen more than you speak. 2. Comment more than you post. 3. Praise more than you criticize. 4. Use lots of images and videos. 5. Use lots of tags. 6. Donʼt use Flash. 7. Donʼt use white text. 8. Follow up on conversations and promises. 9. Do your own social media. 10.Promote others, more than yourself.10 Rookie Mistakes
1. Not listening 2. Trying to sell your product 3. Criticizing 4. Too personal 5. Not personal enough 6. Only promoting themselves 7. Not enough content 8. Not following up 9. Not asking for help 10.Copying the comment in front of yours
Unconventional Ways to Use Social Media
1. Promote other businesses 2. Connect with images and video 3. Create excitement in person 4. Make others the star 5. Make your customers the star 6. Ask for help 7. Get marketing information 8. Connect with your network groups 9. Connect with your working groups 10.Work out loud
Carla Buchanan/Business Brandings email: carlabuchanan@businessbrandings.com http://businessbrandingsblog.blogspot.com/ http://carlabuchanan.blogspot.com/ http://asinetworkingblog.blogspot.com/ http://carlabuchananasiblog.blogspot.com http://asisocialmediablog.blogspot.com
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